Step by step
How MyDirector works
From sign-up to your first published Reel — a complete walkthrough of the MyDirector workflow.
Sign up
Create your account with an email address and password. Takes less than two minutes.
Onboarding interview
Tell our AI who you are: your niche, your goals, your reference accounts, and your positioning. This seeds your personal brand profile that powers every future interview.
Connect Instagram
Connect your Instagram Business or Creator account via OAuth using the official Instagram Login for Business API.
Permissions used: instagram_business_basic, instagram_business_manage_insights, instagram_business_content_publish.
Monthly market research
Before every interview, AI sub-agents research your niche, your competitors, trending formats, and audience sentiment. Your prompts are always fresh and relevant.
AI Director interview
Sit down with your AI Director once a month. It asks the right questions to draw out your best stories, expertise, and opinions — trained on Rafael Vogtli's proprietary hook and storytelling frameworks built over a decade with celebrity personal brands.
AI editor + human review
Our AI editor cuts the interview into Reels and carousels automatically. You review each clip: approve with one click, deny, or send written feedback. A human editor refines whenever you do.
Scheduled publishing
Approved clips are automatically scheduled and published to Instagram, TikTok, YouTube Shorts, and LinkedIn on your behalf — at the best times for your audience.
Analytics dashboard
See performance metrics for every post published through MyDirector: views, reach, engagement rate, and follower growth — all in one place, updated in real time.